For which purposes does Serenity ALC Private Limited “ Serenity ALC “ use cookies?

Serenity ALC uses cookies in a variety of ways, including for the following purposes:

• To provide the Serenity ALC websites and applications that you use
• To authenticate and identify you when you use our websites and applications so that we can provide you with the services you have requested
• To provide additional protection in our online customer support and online ordering processes
• To track information that you have provided, e.g. holding items in your basket when you are in our Online Shop
• To save your settings or the point at which you stopped using a website or application from Serenity ALC.
• To measure your use of websites and applications from Serenity ALC so that we can improve them and tailor our websites and online services to your likely interests
• To understand your likely interests so that we can provide you with more relevant content on the Serenity ALC portal/ website

Serenity ALC uses cookies with the following functions:

Functional cookies

There are two types of functional cookies

• Cookies that guarantee basic website functionality
• Cookies that improve the user experience.

The latter type of cookie enables the portal to “remember” any entries or settings (e.g. login, language, font size and other display preferences) you have configured over a specific period of time, so that you don’t need to configure them again each time you visit and navigate the website or Application or Services or products.  .

Cookies for website or Application or Services or products performance analysis

Cookies that help us improve our website Application or Services or products provide aggregated statistics such as the total number of visitors to a website and which areas of a website are viewed most frequently by users. These types of cookies may be installed by external analysis service providers working on our behalf.

Interest-based and targeted cookies

To enable us to provide you with the most relevant information on our products and services, we use cookies to identify which content you have viewed on our website or Application or Services or products and to target a small number of advertising banners displayed in selected sections of our website or Application or Services or products to a specific product or additional service that the visitor may be interested in, as well as to monitor the general effectiveness of advertising on our website or Application or Services or products.  .